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Sandrine Piedras - GM of

French Business Council & French Tech Dubai member - Founder and GM of / Founder of / Co-founder of

General Manager of
Founder and editor of
Member of French Business Council and French Tech Dubai
Co-founder of My Small Community, the first free and safe private network between neighbors in Dubai (
10+ years Marketing experience across Europe and Middle-East
Sandrine Piedras - GM of
United Arab Emirates
Professional Status
Open to opportunities
About Me
I am a proven leader who is hands-on, passionate and a quick learner with the ability to drive strategy in order to deliver results. I have the proven ability to design market position and grow sales potential in new and existing markets. My innovative, self-motivated, energetic and entrepreneurial spirit are core to my professional expertise in building start-ups, driving sales and creating strong brands and products. With professional and personal experiences in Europe and the Middle East, I have a can-do attitude, a strong work ethic to drive business growth and boost market share.

Master II " Brand and Innovation Management "

ISCOM: the institution for communications - Paris - France

2007 to 2008
Offered on a part-time school/in-company basis, this one-year programme is led by industry partners.

Master I "General Business and Brand Communications"

ISCOM: the institution for communications - lyon then Paris - France

2005 to 2007
Definition, management and development of brand image for businesses, individuals, or for products in-company or in consultation.
The COMAL curriculum prepares students for careers in communications management. The general, versatile programme covers all the facets of brand and company image communications: media/non-media, internal/external, B2B/B2C, corporate/sales, advertising, public relations, event planning…

Professional Communications Qualification

ESP : Ecole Supérieure de Publicité - Paris - France

2003 to 2005

Preparatory school, optional subject : English literature

Lycée Michel de Montaigne - Bordeaux - France

2001 to 2002

Literary Baccalaureate with honors

Awty International School - Houston - Texas - United States

2000 to 2001
Honor Society - Excellence diploma

University, Degree in foreign languages : English-Spanish

Université Michel de Montaigne - Bordeaux - France

2002 to 2003