• General Manager of Kleptika.com
  • Founder and editor of www.nicudubai.com
  • Member of French Business Council and French Tech Dubai
  • Co-founder of My Small Community, the first free and safe private network between neighbors in Dubai (www.mysmallcommunity.com)
  • 10+ years Marketing experience across Europe and Middle-East



Professional Status

Open to opportunities

About Me

I am a proven leader who is hands-on, passionate and a quick learner with the ability to drive strategy in order to deliver results. I have the proven ability to design market position and grow sales potential in new and existing markets. My innovative, self-motivated, energetic and entrepreneurial spirit are core to my professional expertise in building start-ups, driving sales and creating strong brands and products. With professional and personal experiences in Europe and the Middle East, I have a can-do attitude, a strong work ethic to drive business growth and boost market share.


Marketing Manager - Consultant

Hunter Foods
Since September 2017

Founder and General Manager

Since January 2016
Responsibilities completed
  • General Manager
  • Member of French Tech Dubai and FBC Dubai
  • Kleptika focuses on designing and delivering tailored, agile and efficient solutions for companies placing customer service excellence at the heart of their strategy, whether they are in the Outsourcing, Telecoms, Banking, Healthcare, Automotive or Retail industries.
  • The company offers a portfolio of consulting services and tailored tools, including customer experience elevation, operational excellence, brand value optimization, and web and mobile applications.
  • CX consultancy
  • Robotic Desktop Automation (RPA and RDA)
  • Chatbot in arabic - Arabot
  • Behavioral Marketing - Ambiant Intelligence
  • Smart communities
Detailed Description
  • SMART & INNOVATIVE SOLUTIONS for HAPPY CUSTOMERS in the Middle East. Member of French Tech Dubai and FBC Dubai
  • CX consultancy
  • Robotic Desktop Automation (RPA and RDA)
  • Chatbot in arabic - Arabot
  • Behavioral Marketing - Ambiant Intelligence
  • Smart communities
Company Description

Kleptika's vision is to transform talents and organizations into citizens of the first Customer Service nation, by promoting and sharing common values such as respect to everyone, engagement in duties, solidarity between all players, and an attitude of openness towards innovation and differences.

Thierry Petrens, Managing Partner of Kleptika quotes: "The tomorrow Customer Service excellence starts today by designing and implementing business centric ecosystems made of talented people and agile processes, supported by seamless technology. Kleptika aims to build a strong collaboration along the whole journey with its clients, through a dynamic approach - Observe, Plan, Execute & Control. As a community-focused company, Kleptika is guided by its vision of enriching people's lives and its belief that it can stimulate human growth by leveraging communications and elevating customer service to help people achieve their full potential."

Company website


Co-founder of MySmallCommunity app

My Small Community
Since September 2016
Responsibilities completed
  • Co-founder
  • Content management
  • MySmallCommunity is a free mobile application and private network connecting neighbors living in the same community. the app also offers a directory, filled by the neighbors, with their recommendations on local services.

Communications Consultant

Premier Inn / Whitbread
May 2017 to September 2017
Company Description

Whitbread is the UK’s biggest hospitality company and the owners of much-loved brands, including Premier Inn, hub by Premier Inn, Costa Coffee, Brewers Fayre, Beefeater Grill and Table Table.

Company website


Marketing & Communication Executive

Blue Mena
January 2011 to December 2012
Responsibilities completed
  • As the Communication and Marketing Executive, I was focused on creating and implementing the corporate identity of the brand (graphic charter / templates / collateral).

    My main responsibilities at the time:
  • - Managing the communication department
  • - Implementing the brand's communication strategy
  • - Designing and executing the online strategy ( website and social media creation and implementation)
  • - Supporting the sales and operational team
Company website


International Customer Relations Manager

Approche Sur Mesure
December 2009 to January 2011
Responsibilities completed
  • Customer Relations for Europe and USA.
  • Managing and training the European CRM team for luxury brands such as Boucheron, Longchamp and Jaeger LeCoultre.

Assistant of the Communications' Director

September 2007 to September 2008
Responsibilities completed
  • -Press relations management (press reviews, press analysis, press releases)
  • - Managing the advertising on and off line (media planning, advertising analysis)
  • - Coordination of the public relations actions (exhibitions, conferences)
  • - Partnerships organization (hunt, follow-up)

Communications Assistant

June 2006 to August 2006
Responsibilities completed
  • Creation of a User Manual – Operating Guide for Windows Vista
    (in english)
Company Description

A worldwide oil and gas services company

Company website


Communications Assistant

Faculty of Economics and Management, Jean Moulin Lyon III University
February 2006 to March 2006
Responsibilities completed
  • Public relations: creation and edition of invitations for an inauguration (organization of the event)
  • Editing and sending press releases,
  • Participation in the National Student Exhibition
  • Creation and edition of the Masters' brochure and participation in the realization of the student guide

Assistant of the Marketing and Communications Director

Argon Consulting
July 2005 to September 2005
Responsibilities completed
  • Creation and edition of invitations for a conference
  • Phoning, updating databases, mailing, emailing
Company Description

Supply chain advising company.

Company website


Communications Assistant

Specialty Rental Tools (SRT)
July 2004 to September 2004
Responsibilities completed
  • Creation of the logotype of STS, as well as its house style book
Company Description

A worldwide oil and gas services company

Company website


Graphic designer

June 2004 to July 2004
Responsibilities completed
  • Creation of french boutiques signs
  • Management of invoices
Company Description

Sign designers